WAL© proprietary platform
WAL© proprietary platform automates and connects client’s audience segmentations and requirements from their DMP to the Amazon Advertising audience and subsequently the whole way through to activation.
Directly integrating with the Amazon Advertising ecosystem has given us the opportunity to streamline the planning and buying process for clients, recreate campaigns, traffic and deliver more efficiently at scale.
WAL© is the first independent platform of its kind - connecting reporting for the Amazon ecosystem.